A faster way to tag marketing campaigns
UTM parameters make campaign traffic easier to understand in analytics tools. Build consistent links for paid search, social media, influencer posts, email campaigns and QR codes without opening a spreadsheet or sending your URLs to a third-party server.
Consistent namingUse the same source, medium and campaign structure across channels so reports stay readable.
Team-ready exportsCopy one link or download a CSV row to share campaign URLs with your marketing team.
Nothing uploadedThe builder only uses browser JavaScript. Your campaign details remain on your device.
How to create a UTM link
- Paste the destination page where visitors should land.
- Enter a source, medium and campaign name that you will recognize in reports.
- Copy the generated URL or export it for your campaign sheet.
UTM builder FAQ
What is a UTM URL?
A UTM URL is a normal web address with tracking parameters such as utm_source, utm_medium and utm_campaign. Analytics platforms can use them to group visits by campaign.
Which UTM parameters should I use?
Start with source, medium and campaign. Use term for paid keywords and content to distinguish buttons, creatives or placements within the same campaign.
Does this tool send my URLs to a server?
No. The link is generated in your browser. Recent links are kept only in local browser storage and can be cleared by your browser settings.